Learn how to engage patients with multi-channel disease awareness / patient activation campaigns – Know how to support patients in their therapy with multi-stakeholder / multi-channel patient adherence programmes – Be able to measure success and impact on the critical success factors of a patient-centric organisation.

By attending this course you will learn;

1. The impact of patients on decisions along their journey and the leverage points for your
2. Models for patient segmentation based on the behaviours of health
3. How to take advantage of digital channels to activate
4. How to create a Patient Support Programme (PSP) that integrates multiple channels and boosts patient
5. How to optimise your multi-channel mix based on the impact and reach of the various
6. Setting the right Key Performance Indicators for measuring the impact of
7. Critical success factors for building a patient-centric