Understand the role of MSLs within the organisation – Gain business acumen by understanding how the MSL can optimally add value to both external and internal stakeholders – Know how strategic decisions  determine MSL tactics – Learn how to successfully plan and implement typical MSL tactics, and how to assess their impact – Discuss and discover how to deal with issues that MSLs typically are confronted with.

By attending this course you will learn;

1. The impact of the MSL role on the success of pharmaceutical brands.
2. The concepts and analytical tools used in medical planning to decide on strategies and tactics with the highest impact.
3. KOL engagement: How to identify KOLs, make a solid KOL plan and how to build relationships based on mutual benefits.
4. How to optimally plan and implement tactics: Advisory Boards, scientific interchange, CME, etc.
5. How to showcase the impact and value of an MSL, using the Medical Plan and the right metrics.
6. How to work cross-functionally with your colleagues in Sales, Marketing, Market Access …