By Attending This Course, You Will

1. Grasp the full meaning of reputation in pharma and be able to anticipate the most critical challenges.
2. Understand the impact of your company’s reputation on market access, sales, share price, etc.
3. Know how to measure reputation and how to translate results into effective action plans.
4. Learn who should “own” reputation in your company and how to organise for success.
5. Be able to improve your company’s reputation with successful tactics and best practices, while knowing the do’s & don’ts.
6. Know how to deal with the most common issues.
7. Learn from discussing real cases in the pharma industry.