Overview: 

Before making any claims about foods (and non-foods), whether on-pack, in marketing, advertising or in any other presentation, marketers must ensure that they comply with relevant legislation, both in relation to the medium in which the claim appears and the nature of the products being promoted. Where claims are not specified by law, marketers must ensure that they are sufficiently substantiated with up-to-date, relevant evidence. In the absence of such evidence, claims are usually deemed to be misleading and therefore likely to breach various legal and non-legal regulations.

Claims Substantiation brings together Leatherhead's Regulatory, Nutrition and Sensory, Consumer & Market Insight experts to offer a comprehensive overview of the different types of claims made about food and other FMCG and how to go about substantiating them.