ObjectiveThis conference will provide intellectual property law practitioners with an in-depth analysis of the legal framework applicable to geographical indications at international and at EU levels as well as on landmark judgments of the ECJ.Key topicsInternational framework of protection for geographical indicationsProtection of geographical indications in the European UnionStrategies in setting up geographical indicationsRelationship between geographical indications and trade marksPractices misleading the consumer and comparative advertisingEU labelling rules applicable to geographical indicationsImpact of the “Quality package 2010” for geographical indications Modification of the Regulation concerning customs enforcement of IP rights (COM(2011) 285