Prepare for patent expiry with a winning LCM plan for established brands – Know which drivers of differentiation can be used – Learn where, when and how to compete in a generic world using late stage LCM strategies & tactics – Learn how to make portfolio management decisions for mature brands.

By attending this course you will learn;

1. What happens to drugs approaching patent expiry, and the options for competing
2. Pros & cons of all LCM strategies: Product enhancement, pricing and contracting strategies, authorised and own generic strategies, Rx to OTC switching strategies…
3. Creative solutions to prolong the competitiveness and profitability of your
4. The right timing and successful planning process for preparing a brand’s loss of
5. The roles of global/regional/local functions in successful
6. How to prioritise and manage a portfolio of established
7. Lessons from successes and failures from real-world pharma