Learn the evidence-based concepts, models and techniques that work best to forecast the sales of pharmaceuticals – Know how to build Market Access into your forecasts – Learn to distinguish reliable from bad forecasts and how to forecast cost-effectively – Get practice with an Excel-based forecasting tool that integrates all the techniques taught.

By attending this course you will learn;

1. The 6 proven principles for producing the most accurate forecasts.
2. When and how to use epi-based vs. sales-based forecasts.
3. How to build Market Access correctly into your forecasts.
4. Market share forecasting, including the simple models that provide the best forecasts.
5. Uptake models: Why products are taken up by the market at different speeds and how to model this.
6. Extrapolation techniques: How to project a trend in the most accurate way.
7. The sources of data and the advantages and disadvantages of different source types.
8. How to deal with unique-to-pharma issues like lines of therapy, co-prescription, etc.