Learn how to design a digital marketing strategy for your brand, therapeutic area or company that integrates into the whole marketing mix – Grasp the full power and trends of all digital tactics in pharma – Learn how, and when, to select the appropriate tactics, optimise the mix and how to measure their business impact.

By attending this course you will learn;

1. How to integrate digital into your overall pharma marketing, sales and medical education strategy.
2. A step-wise process to define a multi-channel customer engagement strategy.
3. The 6 multi-channel communication strategies to consider.
4. The possibilities, impact and best practices of each digital communication channel.
5. Know how to select the best-suited digital tactics and how to implement them.
6. Know which KPIs to use to measure the ROI of your digital tactics.
7. How to correctly use key measurement tools, such as the MCQ, the NPS, etc.
8. Learn from real-life examples to avoid pitfalls and gain new ideas.