Learn how medical affairs can enhance the commercial success of pharma brands with market insight generation, brand value definition, and HCP/patient engagement – Learn the critical success factors of a competitive medical affairs strategy and of an impactful tactical mix – Get familiar with the fundamentals of health economics and of leadership development.

By attending this course you will learn;

1. Medical Affairs’ co-leadership role in cross-functional pharma organisations.
2. How to create, measure and demonstrate VALUE in the Medical Affairs (MA) function.
3. How medical insights contribute to brand development strategy and a brand’s success in the market.
4. How to design a Strategic MA Plan that aligns with a company’s strategic goals.
5. Tips and tricks for Medical Affairs tactics to communicate and engage with physicians, patients and payers.
6. What MA needs to know about pharmaco-economics and Market Access.
7. Strategic thinking and leadership skills in the MA function.