Learn to discover growth levers for your brand from multi-stakeholder insights - Know how to determine and prioritise market segments, and to define and implement a company-wide endorsed value positioning statement - Learn to extract the Critical Success Factors that translate strategy into tactics - Learn to design an agile mix of tactics in a Red Ocean market, and to create a Blue Ocean market.

By attending this course you will learn;

1. A cross-functional process for planning tactics that will strategically boost the success of your brands.
2. Analytical tools to discover key leverage points from patient-centric and stakeholder insights.
3. “Where to play?” - What segmentation criteria are useful, and how to prioritise opportunities for your brand.
4. “How to win?” - How to develop a brand positioning statement and a value proposition.
5. What is a good SWOT and how to correctly extract Critical Success Factors such that a brand’s strategy successfully translates into customer-centric tactics.
6. How to design effective, efficient and agile tactics for Red Ocean (highly competitive) markets.
7. How to create a Blue Ocean (highly innovative) market environment where competition is irrelevant.
8. Best practices drawn from pharma and other industry sectors.