Design is an integral part of our everyday lives—from the clothes we wear and smartphones we use, to the cars we drive and websites we visit. The beauty or ease of function of a well-designed product is easy to appreciate: good designs deliver great value by providing a means for us to readily differentiate products in the marketplace, thus adding value to the bottom line of the companies that create such designs. Protecting these valuable design assets in a global marketplace is becoming increasingly important to companies of all ;
 
Join us for the 2018 Designs Conference: The Power of Design, February 26 and 27, in London, where leading business and legal experts will teach us how to harness the power of designs and navigate the challenges of obtaining valid and enforceable protection.

Sessions cover the following hot topics:
 

• Exploiting the overlap between design rights and other IP rights, including trademarks and copyright;
• Design protection tactics to protect and grow your business (led by a panel of industry experts, including in-house counsel); 
• Global protection strategies and hot tips based on experts’ experience of how to best use the Hague System following the accession of the US, South Korea and Japan; 
• Remedies for design enforcement in key jurisdictions;
• Leveraging design rights in anticounterfeiting efforts; 
• Impact of Brexit on UK and EU design rights;
• Design law issues, including those involving three-dimensional (3D) printing;
• And much more!