Increase the sales and marketing ROI of your brands by learning how to determine the marketing tactics that will effectively leverage opportunities in the market.
Ensure your future brand marketing plans will logically link marketing tactics to smarter patient / stakeholder insight and analysis.
Know how to design marketing mixes for your brands in “Red Ocean” (highly competitive) markets that are superior to the competition.
Learn how to make the competition irrelevant by creating “Blue Ocean” (highly innovative) market environments for some brands, using value innovation concepts and tools.
Be armed with a box full of handy tools you can use back in the office.
Benefit from Edouard's wealth of experience in training & coaching numerous pharma companies on best-practice pharma brand marketing planning across a wide spectrum of therapeutic and geographical markets.
When
5 Dec 2017 @ 10:00 am
6 Dec 2017 @ 04:00 pm
Duration: 1 days, 6 hours
Where
Parker Hotel Brussels Airport
Bessenveldstraat, Machelen, Belgium
1831Machelen
Belgium
Language
Englishen
Organised by
C.E.L.forpharma (deactivated)
Event published: 16 Jan 2017 Event last updated: 4 Dec 2017
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