By Attending This Course, You Will

1. Not miss the opportunities offered by the Internet for digital/cross-channel customer-centric communication in Medical Affairs.
2. Be able to design a digital strategy for key disciplines in Medical Affairs: medical education, medical information, KOL management, dissemination of data and clinical trial recruitment.
3. Know how to integrate digital initiatives in a balanced Medical Mix while respecting legal and regulatory guidelines.
4. Be able to assess the clinical impact of e-medical programmes and how to create KPIs and dashboards to assess the success of your cross-channel activities.
5. Learn from well-metricised examples of successful e-medical tactics for physicians, consumers/caregivers and other new stakeholders.
6. Be prepared for emerging digital trends that will impact Medical Affairs.