By Attending This Course, You WillLearn the techniques and approaches that have been proven to work best for forecasting sales of pharmaceuticals – including pharma-specific drivers like market access, step-care, targeted therapies etc.Be able to challenge the forecasts others have produced for you, and build your own forecasts in most situations.Understand the concepts behind evidence based forecasting techniques for pharmaceuticals, which will be explained in simple, non-mathematical terms and backed up with real examples from the pharma industry rather than with vague illustrations.Be able to determine the right level of detail to include in your forecast and understand the reliability of the different data sources you will use.Receive an Excel-based forecasting tool which integrates all the techniques taught during the workshop. This ensures you leave with a hands-on ability to apply what you have learned over the two days.Receive Gary’s book Sales Forecasting for Pharmaceuticals: An Evidence Based Approach. This is an excellent resource which dives further into the content and examples covered during the course and will assist you in your forecasting activities.Why You Should AttendWith every major business decision in pharma being based on a sales forecast, it is imperative that you know how to forecast (and challenge forecasts) accurately. Therefore, the focus of this course is on teaching the concepts, techniques and approaches which have been proven to work best for pharmaceuticals. The Content: Unlike other forecasting courses, this programme teaches a multitude of modelling techniques and how to combine them in order to generate the most accurate results, as opposed to focusing on one single complex model. It is also pharma specific, meaning issues like market-access are taken into account.The Expert: Gary Johnson, is perfectly positioned to deliver this course thanks to his combination of award-winning expertise, unrivalled experience in forecasting / forecast consulting, and superb training abilities. Gary won the EphMRA (European Pharmaceutical Market Research Association) and BHBIA (British Healthcare Business Intelligence Association) best paper awards and has authored the industry’s most authoritative books on pharma forecasting and pricing. Gary has consulted/forecast for every top 10 pharma company, in all leading countries and in every major therapy area and has trained over 1000 executives around the world, consistently receiving very high customer feedback scores.The Pharma Forecasting Course is the only available public training course delivered by Gary Johnson on the topic of pharma sales forecasting.