For the first time the topics of sport and healthy life are combined in an exhibition framework. Bulgarian market has a potential for growth due to the fact that more and more Bulgarians are looking for ways to improve their health status. Undoubtedly, sports activities and the use of healthy and quality products play an essential role for this. Each euro invested in sport, saves € 3 in health care costs and the lack of exercise is considered the disease of the 21st century. Sofia Sport & Healthy Life will present various sport equipment, natural and organic food and cosmetic products, nutritional supplements, diet foods, etc. Despite the rapid development of digital technologies and media, the personal contact with the customer still brings a big advantage. Sofia Sport & Healthy Life Expo is a Business-to-Business event, which encourages sales through meetings between producers, traders and distributors. They will be able to touch, try, test and place their orders. The participation in the event is also a great opportunity to do reliable customers’ research.