The SITE project comes to a conclusion with a final conference in Dublin, Ireland on the 13 June.The project has developed and trialled solutions which allow travellers to have greater mobility through the use of ticketing that is flexible and operable in different locations. It contributes to sustainability and mobility and makes public transport a more attractive option for travellers.   The project has now reached its conclusion and provides an opportunity to share the learning and outcomes with a wide range of interest groups. Challenges of a more sustainable travel through smart ticketing in transports will be the main point under discussion in this conference called : Smart ticketing for mobility in Europe : The contribution of the Atlantic Area This conference will be of particular interest to Public Transportation operators, Policy Makers and most importantly users of Public Tranport and mobility stakeholders. An exciting range of expert speakers will contribute to the Dublin Conference and the outcomes and future opportunities for more innovative and sustainable use of Public Transportation will be discussed and shared.