Recent tendencies of rising healthcare costs, increasing power of payers together with cost-containment measures implemented by governments generate the need to address this new market reality.These and many other challenges that all industry stakeholders are facing in the region, will be discussed at the Pharma Excellence in the CEE, CIS, SEE & Turkey event.FIND YOUR REASONS TO ATTEND    2-day conference, 17 topics divided into 5 diverse sessions presented from various perspectives, each followed by the Interactive Questions & Answers session    interactive and vigorous debates, dynamic panel discussions and presentations led by prominent speakers with extensive knowledge and experience in various aspects of the pharma industry from different countries throughout CEE & CIS    the most pressing issues related to the market access, sales & marketing in the CEE & CIS from different perspectives – industry, regulatory, patient    extensive networking opportunities during the coffee breaks, luncheons and evening receptions as well as possibility to share your ideas with the key industry stakeholders    by joining us at Pharma Excellence in the CEE, CIS, SEE & Turkey conference you will have opportunity to:    unravel opportunities and challenges within a diversified market environment    gain insight into pricing & reimbursement policies throughout the region    understand the growing payers’ role in the entire product life-cycle    reveal pros and cons of value-based pricing    explore the regulatory environment in Poland    learn how to capture maximum business potential    optimize your sales and marketing strategies to increase your revenue    identify benefits of the Key account management    achieve excellence via CRM solutions    foster your SFE through first-class training and managementBENEFIT FROMUNDARSTANDING VARIOUS PERSPECTIVES    Industry perspectiveKadir Tepeba