The world’s population is estimated to reach 9.1 billion in 2050.Themajor countries of China, Russia and India will show asteady increase in the standard of living and hence their demand for animal and dairy proteins will increase. Global food transition is imminent and the security of supply of food and food protein is set to become a significant global issue.The need to develop new sustainable protein sources, raw materials and processes could not be more pressing. The time to discover synergies and opportunities between the private sector and policy-makers could not be more opportune. Understanding the challenges we face is the first step towards safeguarding the protein demand and the future of our planet earth.The value chain represents huge business opportunities. Capitalise on them during The Protein Summit 2010!The Summit Programme will include presentations from both B2C and B2B perspectives, including coverage of:- Consumer demands- Retail challenges in European countries- Ambitions of leading food manufacturers, from the meat & meat-free, dairy, soya & fish industries- Issues in the animal feed chain- New protein sources, such as canola, potato, rice and also single cellsThe Innovation Plaza will give companies, research organisations and policy-makers the opportunity to interact, form alliances, start projects and create new business opportunities.