ECPA acts as the ambassador of the crop protection industry in Europe and represents the industry's European regional network. We promote modern agricultural technology in the context of sustainable development, one which protects the health of humans and the environment, and, in doing so, seek to build understanding of our role on why pesticides are needed, recognition of our contribution towards an affordable healthy diet, competitive agriculture and high quality of life, and uphold informed dialogue about our views, values and beliefs.We represent our industry in relevant European fora, towards our major stakeholders and the wider public.We lead and co-ordinate a European network of member companies and national associations, who act as our local representatives. We endeavour to listen and learn from our stakeholders and the public, and seek to understand their interests, views and perspectives. ECPA advocates EU policies and legislation that uphold a science and risk-based approach, foster innovation, operate in a predictable and proportionate way, enable the industry to perform efficiently, protect intellectual property and reward the introduction of new technologies and practices, as well as safeguard the production of crops from pests in a way that meets the needs of all people, today and tomorrow.