Learn to design a digital innovation strategy for Medical Affairs – Grasp the full power and trends of the whole spectrum of digital tactics that affect physicians and patients – Learn how to optimise the mix of tactics and to measure their business impact.

By attending this course you will learn;

1. The landscape, opportunities and trends of digital communications in Medical Affairs’ ecosystem.
2. Conceptually understand how digital communication technologies work.
3. How to assess and compare the impact of the different communication channels on physicians and patients.
4. How to design a multichannel innovation strategy for Medical Affairs (MA) in 6 steps.
5. Best practices, cases studies, dos & don’ts of Med Ed, social media, mobile applications, etc.
6. How to integrate digital initiatives in the MA mix while respecting legal and regulatory guidelines.
7. Which KPIs to use to assess the success of your multi-channel MA activities.