Social media has become an increasingly vital tool for the Armed Forces in the 21st Century, not only to reach out to a wider and younger audience globally for recruitment and information purposes but as a new front in warfare. Serving military and government personnel have access to new platforms and information, leading to an increase in their personal communications but also an increase in information risk management. Social media channels are also heavily sued to promote armed forces’ activities abroad and increasing transparency with host societies (a strong part of the “Hearts and Minds” campaigns).

This event is primarily focused on how the military and defence agencies use social media in their day-to-day activities such as communication, recruitment, and during operations and campaigns. This year will also feature sessions on cyber warfare and using social media platforms for open-source intelligence gathering.

This event is CPD accredited.

This year's conference will enhance understanding of social media usage and increase awareness and engagement between the military and the public.

Building on the 2017 event, the 2018 event promises to delve deeper into the role of cyber warfare and civil-military relations. Hear from experts from government agencies on how they use social media to promote their campaigns and engage directly with the public. Get updates from the platforms themselves and how they engage with the defence and military sector.

#milsocialmedia

PLUS TWO INTERACTIVE HALF-DAY PRE-CONFERENCE WORKSHOPS

Tuesday 25th September 2018, Copthorne Tara Hotel, Central London, UK

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Workshop A: Decoding how Stakeholders may Drive Biosimilar Adoption

Workshop Leaders: Tucker Herbert, Manager, ZS Associates

Christina Corridon, Associate Principal, ZS Associates

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Workshop B: Dealing with Life Sciences Patents at the PTAB

Workshop Leaders: Ha Kung Wong, Partner, New York, Fitzpatrick, Cella, Harpper & Scinto

John Kirkland, Director, Intellectual Property, Alkermes, Inc.

WHO SHOULD ATTEND

• State & local government officials in Communication / PR / Digital media roles
• Social Media Management Software
• Content Creation / Management Services
• Mobile Apps / App Development
• Social Networks
• Analytics / Measurement Software
• Social Listening / Monitoring Tools
• Content Management Systems / Microsites
• SMS Alert Services
• Email Marketing Automation Platforms

EARLY BIRD-RATES

• BOOK BY 29TH JUNE AND SAVE £300
• BOOK BY 28TH SEPTEMBER AND SAVE £200
• BOOK BY 31st OCTOBER AND SAVE £100

SOCIAL MEDIA HANDLES

Twitter: @SMiGroupDefence

Event Hashtag: #milsocialmedia

TARGETED KEYWORDS

Biosimilar, Biobetters, biologic, generic drug, immunogenicity, innovator, interchangeability, pharmacist, doctors, dosage, legislation, medicine

ADDITIONAL CONTACT INFO

Simi Sapal – Marketing Manager

Defence Division - SMi Group Ltd
T: +44 (0)20 7827 6000
E: ssapal@