The WORLD BEST TOURIST DESTINATION is  the highest honor  to be awarded for a country for achievements in tourism . This award is offered to the countries  that are complying with European Tourism Academy and European Council on Tourism and Trade (ECTT) principles on fair tourism, ethical tourism and safety standards and historic preservation of cultural ;

According to 2006 decision of  Board of European Council on Tourism and Trade   theWORLD`S BEST TOURIST DESTINATION Prize should be awarded under such considerations as :   This award must be offered to the countries that are embracing tourism as a resource for cultural and social development, who respect ethics of human relations and preserve cultural and natural heritage  as the receivers cities and  countries must prove their commitment towards sustainable development, fair tourism and historical preservation . The title should act as a booster for tourism in that place but in according with international tourism accepted laws and regulation as decided by European Council on Tourism and Trade .