We will be taking an in-depth look into today’s Public Relations (PR) campaigns ranging from media, to politics, to launching new products; and how we are able to gain public trust in an otherwise distrustful world.

This Summit will beg the question, what sort of digital mediums are taking precedence in communications and how can we incorporate them for maximum effect? Culture is changing, generations are changing, attitudes are changing. So, how do we cater to such diversity in communications when the communications field is rapidly evolving not just in technology but, also in psychology with an ever-more aware public? We will explore these different facets over the course of two days to intrigue and inspire those working in different fields of communications through idea sharing, networking and innovation.

We hope to see you there!

Key Practical Learning Points of the Summit:

• Internal conflicts and communication strategies
• Media relations and public perception
• New methods to reach new consumers
• Digital communications and its implications
• Study of how people perceive brands
• Cyber security and mass data
• The interplay of communications and politics
• Social awareness and duty of care (CSR)
• Communication technologies