Business-Oriented Data Modelling: A Business-Oriented Approach to Entity-Relationship Modelling   26-27 October 2015, LondonAlec Sharp This workshop introduces entity-relationship modelling from a non-technical perspective, thoroughly covering the basic components of a data model - entities, relationships, attributes, and identifiers. In addition to showing how and when to use these components in developing a data model, it includes far more advice on the process of developing a data model than other courses, including specific methods for getting subject matter experts involved and maintaining their commitment. The content is presented within the context of a clearly-defined, three-phase data modelling methodology that supports progressive detail and precision. Learning objectives include: Apply a variety of techniques that support the active participation and engagement of business professionals and subject matter expertsUse entity-relationship modelling to depict facts and rules about business entities at different levels of detail, including conceptual (overview) and logical (detailed) modelsUse top-down and bottom-up approaches to initiating development of a data modelRecognise the four basic patterns in data modelling, and when to use themEffectively use definitions and assertions (“rules”) as part of data modellingUse an intuitive approach to data normalisation within an entity-relationship modelApply various techniques for discovering and meeting additional requirementsRead a data model, and communicate with specialists using the appropriate terminology