The China IPR SME Helpdesk in collaboration with the South-East Asia IPR SME Helpdesk has partnered with:University of Debrecen (lead partner)Chamber of Commerce and Industry of Hajdú-CountyMunicipality of DebrecenINNOVA Észak -Alföld Regional Innovation Agency.The event aims to set the strategic basis of cooperation between the academic and economic sector with respect to the key branches: the pharma, food processing industries, ICT, and electronics. The aim of the Benchmarking Days is to promote national and international cooperation, research, development and innovation, to introduce international good experiences and practices, and technology transfer. Agenda (29th September):13.00 – 14.00           Registration14.00 – 14.30Welcome speachesFerenc Miklóssy, President, CCIHBdr. László Papp, Mayor, Municipality of DebrecenProf. dr. Zoltán Szilvássy, Rector, University of Debrecen  14.30 – 15.00          Innovation Policy in Hungary, Ministry Innovation15.00 – 16.00dr. József Pálinkás, President, National Research, Development and Innovation Office of Hungary16.00 - 16.20Coffee Break16.20 – 17.00IPR Landscape in Asia, Giovanni Casucci, Expert, ASEAN IPR HELPDESK(slight change in time schedule is under confirmation)17.00 – 17.30Presentation of the Hungarian Intellectual Property Office17.30 – 18.00Questions & Answers18.00 – 20.00Networking Dinner (Giovanni Casucci, Expert, ASEAN IPR Helpdesk would be available for one-on-one consultations)