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Event
19 Nov 2014
Digital

Real-Time Advertising Summit

Demystifying Programmatic Buying and Getting it Right

ACI’s Real-Time Advertising Summit taking place on 19th & 20th November 2014, is a two day event focussed on addressing key opportunities and challenges for advertisers, media agencies and publishers in the rapidly evolving programmatic landscape. Led by industry experts through case study presentation, panel discussions,  interactive and networking sessions the event aims to provide advertisers, agencies and publishers with a peer-to-peer learning platform to learn about the latest trends in programmatic media trading.Join us in London, the digital advertising hub in Europe and the business gateway to Europe for US and network with your peers and learn all there is to know about real-time advertising and take your media trading strategies to the next level.Key Topics:The Return on Investment of Programmatic Buying for AdvertisersTransparency: Strategies for Brands to Get More Visibility of their Media Budget SpendMobile and Video Real-Time Bidding (RTB)Brand Safety in the Real-Time Advertising EcosystemDesigning a Real Time Cross-Channel Advertising StrategyThe Publishers View on ProgrammaticChoosing the Right DSP & DMPsBid Optimisation to Achieve Improved ROI from Your RTB  CampaignsAttribution in Real-Time Audience Targeting and moreChaired By:Day One Chair: Paul Frampton, CEO, Havas MediaDay Two Chair: Americo Campos Silva, Global Media Manager, ShellFor Registration, contact:Mohammad Ahsan+44 (0) 203 141 0606

When

19 Nov 2014 @ 08:00 am

20 Nov 2014 @ 04:30 pm

Duration: 1 days, 8 hours


Where

Chelsea Football Club

London

United Kingdom


Language

English en


Organised by

ACI Europe (deactivated)

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