By attending this course, you will:1. Be able to define a digital strategy for your brand or therapeutic area to stay competitive.2. Know how to select the digital tacticswhich are best suited to achieve your specific brand plan drivers and leverage points.3. Decide per tactic how ambitious you want to be and what it takes to implement your preferred tactic in your preferred scope.4. Know how to tightly integrate digital into your overall marketing, sales and medical education strategy and ensure “fusion” of your online and offline efforts while respecting legal and regulatory guidelines.5. Learn from well-metricized examples of successful e-tactics for physicians, consumers/caregivers and other new stakeholders like payers, nurses and pharmacists.6. How to plan and organize your success metrics and answer ROI related question concerning your digital tactics.Programme outline:Day 1:Welcome & General IntroductionOnline Landscape AnalysisDefining a Digital Innovation StrategyTablet/iPad DetailingHCP Self-service PortalsE-mail MarketingRemote DetailingDay 2:E-medical EducationSearch Engine MarketingSocial MediaMobile MarketingBuilding a Multichannel CampaignROI and Other KPIsFinal Thoughts & Closing