There are still challenges that communication professionals face in their daily use of social media: content management, cooperation with other departments, long term planning and last but not least effectiveness and measurability of outcomes. This advanced communication seminar will put clear focus onCurrent trends and developments in social mediaThe future of social media and what it means for public administrations and institutionsStrategies for achieving relevant results with limited fundingReviewing and evaluating platforms in social mediaAdvanced strategies for successful campaigningMeasuring the effectiveness of social media in public institutionsUsing social media for academic networking and knowledge exchangeAnd will provide practical solutions for communication experts dealing with social media in public institutions for their daily work. High level experts will address the common pitfalls and show new creative ways how to handle them in practice. The training will help participants to bring their institution on a higher level of communication. The practical solutions that participants will receive at this event are based on the experience of acknowledged international social media gurus:Dana Manescu, Head of Sector - Social Media, European CommissionJohn Shewell, Founding Director of coLab and former Head of Communications, Brighton & Hove City Council, UKGiuliana Tiripelli, Social Media Manager for GRAMNet (Glasgow Refugee Asylum and Migration network), Glasgow University Media Group, University of GlasgowCarl Henrik Josephson, Senior Communications Expert and European Programme Communications Manager, Denmark