The mCommerce Exchange is an invitation-only forum providing 60 hand selected CMOs, CIOs, VPs and Directors of Mobile, Digital, Social, Marketing, mCommerce, eCommerce and IT from enterprises across the USA and Canada a unique opportunity to learn from and network with the very best in the business.An intense yet intimate and highly productive two days; the 2014 Exchange will help you find out how to:Develop a mobile commerce strategy that will support rapid growth projectionsDrive increased customer acquisition and build more personable relationships with your customers through effective mobile marketingOvercome mobile adoption barriers by driving deeper engagement with your customersImplement best practice in combining loyalty programs with push notifications, geo-location and augmented realityLeverage existing eCommerce systems by developing mobile-specific features such as location based services and near field communicationsNavigate the rapidly evolving mCommerce technology landscapeAt the Exchange, the world's leading minds in mCommerce strategy, leading analysts and a selection of the most innovation solution providers gather to exchange knowledge and discuss best practice on aligning business strategy with delivering an unforgettable mCommerce strategy across a number of platforms.