The conference is the opening event of a 2-year project funded by the European Commission, aimed to raise awareness of the entrepreneurial skills of adults in charge of managing a house or a family, and during which 8 European partners will work jointly to develop an e-learning training course, as well as parallel activities to increase the business potential of households.After an introduction of the project, Prof. Piorkowsky and Prof. Römer-Paakkanen will present the academic link between private households and business models.The closing buffet dinner will be an opportunity for further discussion, as well as for exploring new initiatives to be presented under the latest Erasmus+ call.