The conference is taking place for the ninth consecutive year, and is the result of cooperation between Josip Juraj Strossmayer University in Osijek, Faculty of Economics in Osijek – Postgraduate Studies of Management, and the University of Applied Sciences, Hochschule Pforzheim as organizers, supported by the Croatian Ministry of Science, Education and Sports.Partner institutions participating in the conference are the following:University of Antwerpen – Jean Monnet Centre of Excellence University of Augsburg , Faculty of Business Administration and Economics University of Maribor, Faculty of Economics and Business University of Pécs , Faculty of Business and Economics