Online and social media have grown rapidly and have become increasingly important.However, there is still an immense lack of proper use of social media, particularly in the public sector. The new media dimensions are inducing a lot of uncertainty among communication professionals within the public sector. The question how to handle the social media communication activities (if any) of their organisations or clients becomes crucial.Social media can be an efficient and cost-effective tool for public administrations and institutions to communicate with their audiences.Learn how to cope with visible criticism and how to turn it into a fruitful dialog with your audiencesPick up strategies for achieving great effects with little effortBenefit from the interactive workshop session and develop your own social media mixWith the contribution ofexperienced social media and communication experts from:TheEuropean Commission, DG Digital AgendaTheEuropean Commission, Communication Unit, DG Employment, Social Affairs & InclusionUniversity College London (UCL), Digital Communications, United KingdomBrighton & Hove City Council, Communications, United Kingdom