The 10th Annual World Food Technology and Innovation Forum gathers the world leaders in research and development, innovation and NPD to debate, and shape the future of the food industryThe current economic climate has affected all industries including food and beverage companies and they must continue to innovate in order to survive and thrive in the short, medium and long term. This programme highlights the most effective strategies, tools and techniques to maximise innovation, competitiveness and profitibilty in new market conditions.Successfully communicating with evolving ethical consumer mindsetsTaking long term vs short term approaches to sustainability Harnessing the power of social media to create new consumer interaction and innovation strategiesPreparing the innovation pipeline for 3 possible future economic scenariosStrengthening the brand against private label competitionCapitalising on the growth in premium and luxury food sales Incorporating new disruptive technologies into the innovation strategyBook now to secure your place at 10th World Food Technology and Innovation Forum 2012