Mobile Advertising World will outline how consumer brands can seize the mobile opportunity through an outstanding speaker faculty of leading global agencies and brands and an agenda built by an advisory board of the industry’s key players.Mobile Marketing is growing exponentially and advertisers can no longer afford to ignore this medium as a way to reach customers.With a range of mobile advertising options, including SMS, WAP, mobile app display ads, search ads, rich media, video and push notifications, the landscape can be complicated and marketers need guidance on how to incorporate mobile into their digital planning and how to successfully launch mobile ad campaignsAmong the key questions that will be answered in MAD World are:• How to fit mobile into your existing media strategy• How to measure the success of a mobile advertising campaign• How telcos can get a slice of the revenue generated from mobile advertising• The role of mobile in creating truly integrated communications campaigns• Mapping the mobile advertising ecosystem. Who owns this space?• How to work with operators to understand your mobile audience• How to overcome fragmentation - which devices and operating systems are used by your target customer base?• OSS / BSS providers