Wellness Asia is the only interactive event that integrates all the sectors of heath, beauty and spa industry for both professionals and consumers. Impressive year-on-year growth experienced by the health and wellness market in India was reflected in the ever increasing shelf space occupied by health and wellness products in stores. Increasing consumer awareness and a strong economy accelerated the demand for such products in the country. Estimating India's market for 'wellness' services at Rs.110 billion ($2.2 billion), a released report has projected this industry to grow at an annual rate of 30-35 percent. This growth is expected on the back of favourable market demographics, consumerism, globalisation, changing lifestyles, increasing availability across categories and regions and rising awareness among people. The Wellness Industry is classified into seven core segments within different products and services, such as allopathy, alternative therapies, beauty, counselling, fitness and slimming, nutrition and rejuvenation.