There are real opportunities for growth and innovation in the protection market as the industry looks to bridge the protection gap and to engage consumers more effectively. Direct distribution will enable providers to reach the significant numbers of consumers not served by advisors and to increase product uptake. However, there are also important questions surrounding the role of advice in ensuring that consumers are taking out appropriate products. Speeding up the claims process will also be crucial in order to offer a better experience for the customer.This inaugural event will build on Marketforce and the IEA’s conferences on The Future of Life Assurance and The Future of Distribution in Financial Services and will offer the opportunity to discuss and debate the strategic issues affecting the protection market with senior industry peers.Andy Chapman, Chief Executive, Exeter Family FriendlyRobert Fletcher, Bancassurance Director, Scottish WidowsJulie Hopkins, Head of Underwriting and Claims Strategy, Hannover Life Peter Chadborn, Principal, CBK ColchesterTom Baigrie, Managing Director, Baigrie Davies Lifesearch