If you're a bank, vendor, finance or technology provider looking to raise profits and market penetration, VRL's Asset Finance Conference, Expo & Awards 2010 will put you in contact with the leading players in the asset finance industry.It will provide you with the knowledge to:Identify the asset classes that bring the greatest return on investmentChoose between offering traditional or non-traditional services  Learn how to run a leasing company in the wake of a recessionIdentify the challenges facing lessors transacting large deals, while holding on to their core SME marketIdentify the hottest assets for 2011, from waste and renewables to rail, real estate and even professions financing.Now in its 5th year the Asset Finance Conference, in association with Leasing Life, has gained a powerful reputation for offering insight into the increasingly complex pan-European asset finance market.We have secured a high profile line-up of speakers, many of these are at the forefront of the asset finance industry. The hard won lessons they have learnt over recent months will serve as an invaluable guide to lessors’ strategies for 2011 and beyond.Our 2009 Asset Finance Conference attracted over 140 delegates from 15 countries, and included 37% of delegates attending from banks. Asset Finance Conference 2009 was an event for businesses and companies looking for partners, as well as business cases & examples of best practice to strengthen their future strategies.“The agenda was well selected, in depth and relevant to anyone involved in the leadership of a leasing business. The value was immeasurable”Bill F. Stephenson, Global Chief Commercial Officer, De Lage Landen International BV