Rich Bessel is a design leader with a broad background in business, technology, and customer-centred design. He is currently the marketing creative director for Intuit QuickBooks, where he is leads the design of brand awareness, product consideration, and value realisation experiences globally. Prior to QuickBooks, he spent the previous four years leading the design studio for Intuit’s TurboTax team, where he reimagined how customer research was done and totally transformed an organisation
to put the customer at the centre of product creation and how to engage them in an end-to-end experience level. By introducing design prototyping to Intuit, he helped accelerate the time between concepts to customer feedback, enabling the #1 US tax preparation SaaS (TurboTax) to turnaround its business to realise double-digit growth year-over-year.
Rich’s passion for design grew from his days at Nokia, he helped the design team understand the importance of customer engagement in product development at the intersection of hardware and UX. With an MBA
from Duke University, two technical degrees and a design fellowship from the California College of Arts, Rich has taken a leadership track in the tech space and found his home in customer-centred design. It’s his passion to create value for people through creation and use of technology.