Annie Symington is Head of Analytics for MultiChoice, a Naspers owned company in South Africa. Annie holds responsibility for data analytics and insights across the Consumer, Content, Retention and Sales business lines, aimed at driving improved organisation decisions and communications with the use of insightful data publications.

With almost a decade in the marketing industry (across telecoms and media organisations), she has strived to change the company view from the static normal, to the view of using all available data to better understand the customer and their specific behaviours.