Top reasons you need a marketing and business plan for your Horizon 2020 research project
Successfully acquiring funding for a Horizon 2020 research project is no doubt the first hurdle any researcher must overcome. Once such a feat is accomplished – it is time to set out and officially execute your research and realize its potential for impact and change. Surely, most of your time will be spent on research management and execution. But – here’s a very important aspect you must keep in mind as well. Ready? Here goes. You can have the most innovative research project, a truly groundbreaking approach, and the potential to bring substa