How to determine IPR strategy for Horizon 2020 Every Horizon 2020 project application must present an IPR (Intellectual Property Rights) strategy. Should the project be selected for funding, this IPR strategy is expected to be reflected in the Consortium Agreement. The strategy must reflect potential IPR issues that may result from the suggested project. Unfortunately, more often than not, applicants tend to view the IPR strategy as an unwanted necessity and do not invest the necessary time and effort required to address this highly important