This 2 day event will look at how both developed and developing Asian healthcare systems are growing and how stakeholders and patients are increasingly demanding quality care and “value.” Commercial and market access professionals will come from the pharmaceutical and medical device industry to understand how they can best structure their business models, capabilities and approaches to be more customer-focused and patient centric. 4 EVENTS IN ONE:Implementing customer- centric commercial models in AsiaNavigating multiple market access patheways in AsiaDelivering value to self- pay patientsCommunicating product value WHY ATTEND?Gain insights into how the dynamic of Asia’s developed and developing healthcare systems is rapidly changing and how this effects healthcare demand.Understand how pharmaceutical and medtech companies are adjusting their business models, capabilities and approaches to ethically communicate value.Find out how commercial teams are moving away from mass-sales force approaches to streamlined and Key Account Management approaches and to engage physicians with a value story.Realise how the increasing demand for evidence of budgeteffective health outcomes requires improved health economic evidence and market access capabilities in an Asian context.Work out how a growing middle class is key driver for market growth and appreciate what patients want and how can this be offered to them.