This 2 day event will enable senior commercial, marketing & sales directors form medical devices and technology companies to expand their understanding of customer-centric business models and give their company a competitive edge.3 EVENTS IN ONE:1. Innovative Customer-Centric Models for Devices2. Sales Force Effectiveness & Distributor Management for Medical devices 3. Multi-channel & digital marketing for medical devices. These highly-focused streams will give answers to questions you need to be addressing in terms of how to communicate most effectively with your customers and how to do so in a compliant, value-adding and ROI generating method.