SMi presents the 7thannual conference…Advances in Cell Based Assays 11th-12th November 2014Marriott Regents Park HotelSMi Group invites you to attend the market leading cell based event, Advances in Cell Based Assays, taking place on 11th & 12th November in Central London.We have worked closely with an array of industry KOLs and scientific leaders to host a packed conference agenda for the 7th annual conference this autumnExpand your scientific horizons as we ask the questions: How have recent advances in high throughput sample expression techniques opened up new possibilities for primary HTS within the biologics industry?What are the current challenges of bioassay method development and how can we validate these with reference to cell based assays and regulatory guidelines in drug development?What is the next generation of target identification and screening technologies?How easy is it to use adult stem cells in therapeutic applications, in vitro and in vivo paradigm?How can we exploit gene editing in human cell lines to provide novel, isogenic assays?How are new technologies impacting the industry?3D cell culture, how can this be used in oncology research?What is the next generation of cell based assays?Key Speakers Include:Steve Ludbrook, Group Leader, Biological Sciences UK, RD Platform Technology & Science, GSKBeverley Isherwood, Team Leader High Content Biology, Innovative Medicines, AstraZeneca R&DDr Lesley Jenkinson, Scientist 1, MedimmuneDr Farnaz Fallah-Arani, Group Leader, Pharmacology, UCBNeil Carragher, PhD, Principal Investigator Drug Discovery, Edinburgh Cancer Research UK Centre, Institute of Genetics and Molecular Medicine, University of EdinburghNiclas Nilsson, Head of Section, Lead Discovery, LEO PharmaDr Christa Burger, Principal Scientist, Cellular Pharmacology, Merck SeronoDr Marianne Uteng, PhD, Head of Cellular Models & HCB Laboratory, Discovery and Investigative Safety (DIS), NovartisAnker Jon Hansen, Principal Scientist, Novo NordiskDaniel Nolan, Director of Research, Angiocrine BioscienceContact Fateja Begum on +44 (0)20 7827 6184