Agenda1.     Context; a broad examination of water resource challenges and the need for water efficiency, based on the very latest supply and demand data 2.     Benefits and downsides of implementation; what might be the not-so-easily-foreseeable consequences of decreased water usage for utilities and industry (eg. less water going into sewers creates more concentrated wastewater,effect on water company revenues)? How can we prepare for these eventualities? 3.     Water sensitive urban design; approaches to further progress WSUD in the UK 4.     Valuing water (cost benefit); Understanding the challenges of benefit-cost analysis and forming innovative programs of cost-effective measures.5.     Integrating data with conservation management strategies; smart water efficiency management for industrial and municipal water users and providers in the era of big data 6.     Water efficiency in industry; how to build an effective water management strategy 7.     Water efficiency in industry; technologies at the cutting edge