Influence is an essential part of both issues management and 'image' promotion online. Influencers can spark protests, inspire mass support movements, change public attitudes and opinions and change the behaviour of the publics you want to engage. Although the defence industry typically pays more attention to demand drivers originating within the defence department, past experience suggests external influences have a bigger impact on the scale and composition of military demand.  By identifying, understanding and engaging with influencers you can make your marketing and communications more focused, effective and successful. SMi's masterclass hosted by Edelman Digital will explore how to identify and engage with influencers online, the value of doing so and the role that they play in building communities around your brand. This course will help delegates identify, understand and engage with influencers that can make your marketing and communications more focused, effective and successful.