SMi is pleased to present the 6th instalment in the sell out Social Media Pharmaceutical conference series which returns to London on 22nd and 23rd January 2014.Media is no longer simply a tool for companies to broadcast their own message, but has transformed into a means in which pharma are able to provide round the clock care, through active monitoring and remote diagnosis.Join our panel of leading industry speakers, from Big Pharma companies to cutting edge developers at the heart of social media technology today. You simply cannot afford to miss out.Reasons to Attend:Learn about the cutting edge developments in social media including personalised marketing techniques, mobile platforms, remote monitoring and open stakeholder engagement.Share ideas with leading technology providers; discuss the industry requirements and learn what technological solutions are available.Hear how major pharmaceutical companies are actually applying the latest developments in social media in a practical way.Analyse how social media will allow your organisation to better communicate and interact with your stakeholders. Expert Speaker Line-up includes:•             Doris Cesares, Director of Communication, AESEG•             Sherri Matis-Mitchell, R and D, Astra Zeneca•             Neeraj Goel Mittal, Business Intelligence Manager, AbbVie•             Dr. Alfred R. Steinhardt, Founder, Alfred Steinhardt Consulting•             Piotr Wrzosinski, Digital Marketing, Roche•             Ben Furber, Asthma UK•             Claire Perrin, European Brand Leader, Eli Lilly•             Alexandra Fulford, Consultant, Pharmaguapa•             Gizem Bicakci, eMarketing, Boehringer-Ingelheim•             Matt Evans, Chief Medical Officer, Health Unlocked•             Todd Kolm, Vice-President, Head of Global Digital Strategy, Sanofi•             James Finney, Project Manager, Global Comm. Services, Novozymes Biopharma•             Shona Davies, Communication and Programme Leader, Merck