This event will provide participants with a broad overview, as well as specific detail of the market access, pricing and reimbursement environment for pharma products & medical interventions in key Latin American countries such as Brazil, Mexico, Argentina, Colombia, Uruguay, Venezuela, Chile, Panama & Costa Rica, among others. A thorough understanding of the most essential issues will be achieved by hearing the perspectives of Payers (public & private), HTAs , Insurers, government officials, hospital representatives and key opinion leaders, as well as learning from the case-study experiences from industry veterans who have successfully overcome challenges to launch pharmaceutical therapies & innovative medical devices in this exciting region. Why Attend?Learn how the industry is adapting to the changing market access environment in Latin America.Implement the ideal sequence for your product launch to maximise patient access to your products.Engage with leading players from both Private and Public markets in the region, to ensure patient access in both channels.Hear first-hand from the region’s leading payers, HTAs and private insurers on what is value in their eyes.Adapt your market access strategy for the region, based on best practice case studies from other pharma & medical device experts.Understand how the industry is evolving their stakeholder management approach to communicate with key customers in the region.Benchmark, network and build relationships with the region’s industry & non-industry market access decision makers.