This interactive Masterclass led by Lt Commander (Ret’d) Rupert Nichol will tackle the future development of the complex and sensitive military/media relationship , considering past successes and failures, the present tense situation between Government and the Press, and future opportunities and dangers in the light of new technologies. KEY TOPICS INCLUDE: • Case studies highlighting past successes and failures in military-media relations • An understanding of the current complex military-media relationship and why it is so difficult to negotiate • Where do governments fit within this situation, how can all 3 parties be satisfied. • Where does the relationship break down and what initiatives should be implemented to avoid this. • Effective and necessary training procedures for military personnel