EVENT VENUE: Brussels, BelgiumThis will be a unique event that will provide participants with a specific overview on the best practices towards launch excellence and lifecycle management of pharmaceutical products. A thorough understanding will be achieved by exploring the perspectives of payers, and examining communication strategies with all other key stakeholders, as well as learning from the case-study experiences from pharma industry experts who have successfully overcome challenges to launch innovative medicines in the global market. Areas of focusProduct launch case studiesMarket access case studiesNovel solution to marketing and communicationsLifecycle management of orphan and niche drugsStakeholder managementAdding value to product and managing lifecycle extensionWhy Attend?Learn how the industry is adapting to the changing environment in order to successfully launch and manage lifecycleUnderstand how to achieve launch excellence by hearing different perspectives from industry and payersLearn innovative ways of efficiently engaging stakeholders and      maximize launch & lifecycle management